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Red Bull The Edge VR
CLIENT
Red Bull
ROLE
Creative Director
RESPONSIBILITIES
• Pitching and creative direction of the experience
• Working with client to adapt to real world specifications
• Direction for the VR experience as well as accompanying media
• Operations and throughput calculations
• Managed fabrication of custom 4D elements
• Oversaw install and Optitrack alignment
We worked with Red Bull to create a  one-of-a-kind rock climbing VR experience that let guests summit the iconic Matterhorn. The location based 4D experience would live in Lucerne, Switzerland and be fit into a custom building. 
Working with the client, we brought the vision to life through arduous testing and prototyping. Utilizing Unreal Engine and Optitrack VR we created a world-class experience that won an Auggie Award.
I was responsible for creating the experience that would work in VR, directing all of the art for the VR experience, designing all of the 4D effects, working with the builders to accommodate our structural needs, creating throughput calculations, defining operational roles and responsibilities, designing the show control app, and ensuring technical execution on-site for install.

















