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Coke In the Mix
CLIENT
Universal Studios Florida
ROLE
Creative Director
RESPONSIBILITIES
• Work with client (Universal) and brand (Coke) to shape the space
• Direct all creative concepts
• Create 3D mock ups for the venue
• Design and manage the kiosks and other fabrication
• Direct developers through the interactive elements
• Create visual FX and 3D as needed
We were hired to reimagine the Coke Refresh lounge at Universal Studios Florida with a musical theme that let guests interact with the space in a fresh new way.
We pitched the idea of a collaborative DJ experience, paired down to the essentials for short interactions in a mixed use space.
I was responsible for directing the creative concept, designing and laying out the space through 3D mocks as well as designing the interactive media, all kiosks, and scenic elements.
The space is also built to rotate media on a seasonal basis and I came up with the strategy around this feature and helped design out the software implementation.
