We were hired to create the interactives for a Playskool-themed family entertainment center with Kingsmen and other partners. There was a plethora of creative concepts that needed to be massaged into workable experiences for our target demo.

We collaborated with Hasbro and Kingsmen to create a series of branded interactives that ran the gamut from Transformers based arcade style games, to motion controlled Catboy runners.

I was responsible for aligning the creative concepts with the needs of our audience and overseeing the design and implementation of all the digital exhibits in our scope. This included game play, UI/UX flow, visual design, and technical execution.