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Halo: Outpost Discovery
CLIENT
Herschend Family Entertainment
ROLE
Creative Director
RESPONSIBILITIES
• Pitch and lead creative design on the app
• Work with Client (Herschend) and IP (343) to align app needs
• Design gamification elements of the app
• Lead internal team on development of app
• Lead creative on Boomco target booth
We were hired to create a companion app for a Halo-themed traveling show in the US. The app needed to feature strong Halo branding and serve as both a convention guide and a gamified experience with RPG elements, team play, and AR.
Collaborating with 343 Studios, we developed a mobile app with player profiles, achievements tracking, a team-based meta game, an AR scavenger hunt, a collectables gallery, a 3D map, and other show utilities.
I was responsible for the app's structure and gamified features, including the meta game, collection matrix, AR integration, and additional functionalities. I managed the development team and worked closely with 343. In addition to the app, we created a shooting range interactive using Boomco blasters and a modified IR curtain.





























