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Gaylord Hotels Mission: Save Christmas

CLIENT

Gaylord Hotels

ROLE

Creative Director

RESPONSIBILITIES

• Worked with client to adapt a space for Elf themed interactives
• Creative direction of a handful of themed minigames
• Management of internal and external development teams
• 3D and FX work as needed

We were hired to create the interactives for a Christmas-themed experience across 4 nationwide Gaylord hotels. Working with the client and a lose tie in to the Elf IP, our job was to come up with a series of family-friendly interactives that allowed for large scale throughput.

We designed a series of interactives for the large scale event that included touch table minigames, motion tracking dance party interactives, and even an interactive snowball fight game. The install happened simultaneously throughout the U.S. hotels, and ran for around a month during the holiday season.

I was responsible for aligning the concepts for all of the experiences and creating the game designs for all of the interactives. We were on a tight budget and timeline, so making sure we could deliver on time was key as well as finding value engineered solutions. I managed the software team and creative team as we executed and met our goals on time, and on budget.

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